In-store Digital Signage Network

• Fresh Broccole, Supermarket Advertising • 4

In-store Digital Signage Network

Got some great press for Adcorp Media Group and Adcorp360 regarding our supermarket MarketVision broadcast programs in the Digital Signage Pulse e-newsletter. This e-newsletter is subscription-based and is read by ‘players’ in the digital industry.

Our MarketVision digital broadcast programs consist of high definition screens placed in hi-traffic areas in the supermarket. We have two broadcast programs in place at this point. Our MarketVision Network consists of a bank of screens (anywhere from 8 to 12 HD screens) placed along the main aisle of the supermarket right at check out. Our MarketVision Kiosk program consists of 4 or 5 kiosks or wall-mounted hi-def screens strategically placed in departments that are heavily trafficked areas. Both programs are capable of running rich, dynamic motion graphics. We create and run content that ranges from national public service announcements to campaigns for national CPG brands, franchises, as well as regional and local businesses.

Check out the article from Digital Signage Pulse e-newsletter for more information on our programs… read article on digitalsignagepulse.com

Or view a copy of this article here

OOH In-Store Supermarket Advertising

• Fresh Broccole, Supermarket Advertising • 13

Trending of OOH Advertising Media

According to the Outdoor Advertising Association of America, OOH advertising is now a $29 billion market in the US and is responsible for approximately 6 percent of the $500 billion global advertising spending, outweighing TV advertising. Its revenue is expected to grow by 3 to 4 percent per year over the next five years to reach $33 billion by 2021 in the US.

As part of its increasing importance in the media mix, OOH market share has increased from 8 percent to 10 percent of traditional media advertising spending, which includes TV, print, radio, among other categories. Given the fragmented viewing habits of consumers and the fact that they are always on the move, it’s no surprise that OOH media is playing a more important role in media plans.

Supermarket advertising is one type of OOH media and refers to out of home media placement in the supermarket arena. Given the hyper-local aspect of this particular media, local and regional business utilize this media often so they can target shoppers in a specific zip code or DMA since those are the prospects most likely to utilize their services. National advertisers, specifically CPG brands, use this media since the advertising is at the store level, right at the point of purchase yet can also be an effective vehicle for generating an immediate purchase or long-term branding.

Forbes states that 70% of purchase decisions are made in-store by consumers; and it makes sense since shoppers spend an average of 41 minutes per visit, and go often, sometimes 2-3 times per week, so supermarket advertising offers not only exposure to the shoppers, but repetition as well, resulting in saturation of its message to the shopper.

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Supermarket Advertising Effectiveness

• Fresh Broccole, Supermarket Advertising • 14

The Power of Local Connections

It’s not about reaching more people, it’s about reaching the right people, and for local businesses, it’s the Power of Local Connections.

The power of your brand relies on your ability to focus and craft a marketing message that will convert prospects into customers.

The need for marketing and media efficiencies in terms of reaching your best prospects at an affordable price is critical for today’s local businesses. Cutting through the competitive clutter so more consumers think of you, FIRST, will help you build your brand and your customer database.
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Why It’s Important for Local Businesses to Have a Web Site.

• Fresh Broccole, Supermarket Advertising • 13

Small Business Websites in Irvington, NY

Why It’s Important for Local Businesses to Have a Web site.

It’s no secret that most people today use the internet to gather information for everything from buying baby clothes, to finding the doctor to deliver the baby who’ll wear those clothes. Smart marketers and business owners know that having a great Web site can convince a customer to choose your business or service over your competitor. If you don’t have a Web site at all, you can be almost certain you‘re losing business to other companies that do. (more…)

Corporate Wellness = Company Zen

• Fresh Broccole, Supermarket Advertising • 11

With the recent changes in healthcare and insurance rates affecting small businesses it seems Corporate Wellness programs have been percolating to the top in many company’s portfolios as it relates to hiring employees, benefits, and employee retention programs. In addition, I have found that there are many articles, discussions and posts about Corporate Wellness programs and their role not only in the ‘wellness’ of employees, but also how these programs help to build and contribute to the ‘wellness’ and ‘health’ of a company’s corporate culture and retention rates. That said, I thought it would be worth investigating what’s up with the workouts.
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Fresh Broccole

• Fresh Broccole, Supermarket Advertising • 12

HELLO AND WELCOME TO MY BLOG.

This is my first posting…pretty exciting. This whole ‘blog, social media’ thing is new to me although I’d like to think of myself as a ‘progressive, techy’ kind of guy, (I pre-order every new Apple product, if that counts!), but I’m jumping in feet first since my marketing genius, Lisa Lindsay, an ex-Y&R superstar, told me, “a blog will help you to bond with your current and future customer base, create online buzz, be transparent, and help to communicate to your readers what our corporate culture is through your voice.” Sounded pretty good to me…she reads a lot.
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