Advertising Tips for Business Seasonality

The winter and spring seasons are approaching! It’s important, now, for all businesses to be aware of the upcoming seasonal changes and how they might affect your business throughout the year. Changes in marketing, staff, inventory, pricing, etc. may have to take place in anticipation of the affect any season may have on a business. Weather, holidays, etc. are all part of ‘seasonal’ changes. Seasonality is a characteristic of any predictable change or pattern in a span of time that repeats over a one-year period. (more…)