It’s not about reaching more people, it’s about reaching the right people, and for local businesses, it’s the Power of Local Connections.
The power of your brand relies on your ability to focus and craft a marketing message that will convert prospects into customers.
The need for marketing and media efficiencies in terms of reaching your best prospects at an affordable price is critical for today’s local businesses. Cutting through the competitive clutter so more consumers think of you, FIRST, will help you build your brand and your customer database. (more…)
Why It’s Important for Local Businesses to Have a Web site.
It’s no secret that most people today use the internet to gather information for everything from buying baby clothes, to finding the doctor to deliver the baby who’ll wear those clothes. Smart marketers and business owners know that having a great Web site can convince a customer to choose your business or service over your competitor. If you don’t have a Web site at all, you can be almost certain you‘re losing business to other companies that do. (more…)
As business owners, everything is personal when it comes to our business. We are 110% vested – our time, our money, our reputation, you name it. After all, we were so passionate about something (a product or a service) that we gave up that cushy salary and risked it all by going out on our own – and all was right with the world. We’d offer a great product and/or service and be recognized for the wonderful work that we were doing. That was until social media and review sites took the liberty of bursting our bubble and then, BOOM. You come across a post on the internet where someone has bashed your company. (more…)
With the recent changes in healthcare and insurance rates affecting small businesses it seems Corporate Wellness programs have been percolating to the top in many company’s portfolios as it relates to hiring employees, benefits, and employee retention programs. In addition, I have found that there are many articles, discussions and posts about Corporate Wellness programs and their role not only in the ‘wellness’ of employees, but also how these programs help to build and contribute to the ‘wellness’ and ‘health’ of a company’s corporate culture and retention rates. That said, I thought it would be worth investigating what’s up with the workouts. (more…)
This small business owners’ take on how those words should influence your brand strategy.
First….I have to say it… “Different” is being used as an adverb when it is actually an adjective and should have an “ly” at the end to be grammatically correct. Thanks for being patient. I had to get that off my chest.
Despite the intentional faux pas, Steve Jobs used this phrase to redefine the Apple brand, and to differentiate his company from his competitors by sharpening his focus on what made Apple Apple (at this point in tech history, it definitely wasn’t their balance sheet). The slogan came to encompass everything about Apple…their corporate culture, their dedication to creating insanely good products, their focus on creating the customer experience. It not only described the company, but drove its employees to live up to its’ message. The goal of “standing out” from the competition was eventually won as evidenced by the fact that they have become one of the most valuable companies on the planet and have competed and bested every other tech company on every level except one…price.